Privacy Policy

Effective date: November 11, 2026

SMM Fitness LLC, doing business as METfit Performance & Strength ("METfit," "we," "us," or "our"), operates the gym at 245 W Central St, Natick, MA 01760 and the website https://metfit.org. This Privacy Policy explains how we collect, use, and share information when you visit our website, book a tour, join as a member, or communicate with us, including by text message.

You can reach us at info@metfit.org or (508) 545-5157.

Information We Collect

We collect information you give us and information collected automatically when you use our site.

Information you provide may include:

  • Name
  • Email address
  • Phone number
  • Tour booking details, such as preferred date and time
  • Messages you send us through forms or email
  • Membership, training, and billing information if you become a client

Information collected automatically may include:

  • Device, browser, and usage data
  • Cookies and similar technologies, including the Meta Pixel, which help us understand site traffic and measure advertising

How We Use Your Information

We use this information to:

  • Schedule and confirm gym tours
  • Send appointment reminders and follow up after a missed tour
  • Provide membership, personal training, and related services
  • Answer questions and provide customer support
  • Send marketing or promotional messages about METfit, if you have consented
  • Improve our website and operations
  • Comply with legal obligations

How We Share Information

We share information with service providers that help us run the business. These include HighLevel (also known as LeadConnector) for communications and scheduling, HubSpot for customer relationship management, and our gym management software. These providers may process your information only to perform services for us.

We do not sell your personal information.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

We may also share information if required by law, to protect our rights or the safety of others, or in connection with a business transfer such as a merger or sale of assets.

Text Messages

If you opt in, we may send texts to the number you provide from (774) 806-5053. These may include tour confirmations and reminders, missed-tour follow-up, and information about membership and training. Message frequency varies. Message and data rates may apply. Reply STOP to cancel and HELP for help, or contact us at the phone number or email above. Consent to receive texts is not a condition of purchase or of booking a tour.

Data Retention

We keep personal information for as long as we need it to provide services, maintain our relationship with you, meet legal or accounting requirements, or resolve disputes. When we no longer need it, we delete it or de-identify it.

Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your Choices

  • Text messages: Reply STOP to opt out of METfit texts. You may also email info@metfit.org or call (508) 545-5157.
  • Email: Use the unsubscribe link in our emails, or contact us.
  • Cookies and advertising: You can adjust your browser cookie settings. You may also use industry opt-out tools for interest-based ads. The Meta Pixel may still collect some data unless you use those controls or a browser privacy feature.
  • Access and updates: Email info@metfit.org if you want to review or update information we hold about you.

Children Under 13

Our website and texting program are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child under 13 has given us information, contact us and we will delete it.

Massachusetts Residents

We take reasonable steps to protect personal information in line with Massachusetts data security requirements. Massachusetts residents may contact us at any time to ask what personal information we hold, request a correction, or ask us to delete information we no longer need to keep. You may also contact the Office of the Massachusetts Attorney General with privacy concerns.

Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top will change when we do. The updated policy will be posted at https://metfit.org/privacy-policy/.

Contact

SMM Fitness LLC
d/b/a METfit Performance & Strength
245 W Central St
Natick, MA 01760
Email: info@metfit.org
Phone: (508) 545-5157